LONDON — As Britain gears up for spring and summer, it is in danger of becoming one of the world’s most overspill zones, with magazines not being able to keep up with demand.
“The number of magazines being sold online is growing rapidly,” said Kate Taylor, editor-in-chief of the magazine industry body, the Independent Magazines Association.
“But the number of outlets that can cope with it is shrinking, and it’s not just magazines.
There are all sorts of publications that aren’t in print, like travel magazines, lifestyle magazines, and so on.
They’re getting squeezed out.”
In a country that has a population of just over 4.5 million people, the magazine and lifestyle industry is one of its few lifelines.
While most people don’t want to pay for a magazine, the industry can be a viable source of income, particularly in areas where it’s less popular.
For example, the country’s biggest daily newspaper, The Times, recently closed its print editions in favor of online.
Even so, Taylor says she is concerned that the industry may have to start rationing.
One of the biggest problems, she said, is the high volume of magazines.
More than 3.5 billion copies of The Sun, the most popular daily newspaper in Britain, were sold online last year.
The Sun, which is owned by News Corp. of Australia, is one the most widely read papers in Britain.
A study by British magazines and online magazine websites, published by the Advertising Standards Authority (ASA), found that the average monthly readership for The Sun has increased by 6% since 2008.
However, Taylor believes that even with that increase, it may not be enough to keep magazines in print for long.
This year alone, the ASA said, more than 2.7 million magazines and magazines online were purchased online.
The biggest growth in print readership, the agency found, came in 2014, when readership grew by 9%.
Taylor said she thinks it’s unlikely that the increasing number of publications will keep up, and that the situation could be dire if the industry is left in the dark.
That’s because the industry has been struggling to keep pace with demand, with a fall in subscriptions to the print editions, as well as an increase in online readership.
Taylor, a former editor of The Times and former editor-at-large of the Independent, believes the industry needs to “re-think its business model,” so it can find the “right balance” between increasing subscriptions and keeping up with the volume of new content.
She said it’s important for the industry to “focus on the magazine business” and “find the right balance” in the digital world.
According to Taylor, “We need to focus on the content we produce and not on the subscriptions.”
This, she believes, would help the industry reach a bigger audience.
As the industry’s market shares continue to decline, she says, the situation is likely to get worse.
In April, the government said it would ban online sales of magazines, which it said were contributing to the spread of “a toxic atmosphere of fear and mistrust.”
Despite the ban, magazines are expected to continue to exist online.